Packaging & Pricing Courses
Write an introduction that summarizes the expected outcomes of this course.
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Lesson 1: Pricing Strategy Foundations
Goal: Get crystal clear on your monetization objectives
The difference between pricing for growth vs pricing for margin
Pricing as a positioning signal in the market
How to segment pricing by ICP, value, and willingness to pay
ICP-to-Pricing Alignment Worksheet
Pricing Strategy Canvas
Goal: Get crystal clear on your monetization objectives
The difference between pricing for growth vs pricing for margin
Pricing as a positioning signal in the market
How to segment pricing by ICP, value, and willingness to pay
ICP-to-Pricing Alignment Worksheet
Pricing Strategy Canvas
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Lesson 2: Packaging Models & Tactics
Goal: Package your product in a way that makes selling easier and value clearer
Feature-based vs outcome-based packaging
“Good, Better, Best” vs à la carte vs modular tiers
Usage-based, per-seat, flat-rate: pros and cons
Avoiding feature cannibalization & over-complexity
SaaS Packaging Planner Template
Feature Prioritization Matrix
Goal: Package your product in a way that makes selling easier and value clearer
Feature-based vs outcome-based packaging
“Good, Better, Best” vs à la carte vs modular tiers
Usage-based, per-seat, flat-rate: pros and cons
Avoiding feature cannibalization & over-complexity
SaaS Packaging Planner Template
Feature Prioritization Matrix
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Lesson 1: Monetization Playbook by Product Stage
Goal: Build a pricing/packaging motion based on where your product is
Pre-product/market fit: How to test pricing early
MVP stage: Monetizing without scaring away users
Growth stage: Scaling pricing with user segmentation
Mature products: Redesigning pricing with minimal churn risk
How we re-packaged a mid-market SaaS platform to unlock upsell revenue
Monetization Maturity Model
Goal: Build a pricing/packaging motion based on where your product is
Pre-product/market fit: How to test pricing early
MVP stage: Monetizing without scaring away users
Growth stage: Scaling pricing with user segmentation
Mature products: Redesigning pricing with minimal churn risk
How we re-packaged a mid-market SaaS platform to unlock upsell revenue
Monetization Maturity Model
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Lesson 1: GTM Enablement & Internal Buy-In
Goal: Drive internal alignment and make pricing changes stick
How to sell a pricing/packaging change internally (sales, CS, execs)
Creating enablement decks, talk tracks, objection handling
Sales enablement: turn pricing into a competitive advantage
Internal Pitch Deck Template
Sales Objection Handling Guide
Goal: Drive internal alignment and make pricing changes stick
How to sell a pricing/packaging change internally (sales, CS, execs)
Creating enablement decks, talk tracks, objection handling
Sales enablement: turn pricing into a competitive advantage
Internal Pitch Deck Template
Sales Objection Handling Guide
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Lesson 2: Metrics, Experiments, and Optimization
Goal: Track what matters and adjust your pricing over time
Pricing experiments: how to test and what not to do
KPIs that matter: CAC Payback, Net Revenue Retention, ASP, etc.
When to adjust pricing and when to hold firm
Pricing Experiment Tracker
Monetization KPI Dashboard (Google Sheet)
Goal: Track what matters and adjust your pricing over time
Pricing experiments: how to test and what not to do
KPIs that matter: CAC Payback, Net Revenue Retention, ASP, etc.
When to adjust pricing and when to hold firm
Pricing Experiment Tracker
Monetization KPI Dashboard (Google Sheet)
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MAKE IT STAND OUT
Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
